Privacy policy

Last updated: October 24, 2026

This Privacy Policy describes how Aquamarise LLC, doing business as Aquamarise® ("Aquamarise", "we", "us"), collects, uses and discloses personal information when you visit aquamarise.com, make a purchase, create an account, subscribe to our emails or texts, contact our support team, or otherwise interact with us (together, the "Services"). It also explains the choices and rights you have, including the rights of California residents and residents of other U.S. states with privacy laws. Please read it carefully. Capitalized terms not defined here have the meaning given in our Terms of Service.

1. Information we collect

Information you give us. Name, shipping and billing address, email, phone number, order details (including ring sizes and engraving text), payment information (processed by our payment providers; we do not store full card numbers), account credentials, communications with our support team, reviews, photos and content you submit, survey answers, and your marketing preferences.

Information collected automatically. When you use the Services, we and the service providers and advertising partners described below collect information from your device using cookies, pixels, software development kits and similar technologies ("Tracking Technologies"): IP address, approximate location derived from it, device and browser type, operating system, screen size, language, referring and exit pages, the pages, products and collections you view, items you add to your cart, searches you run, the date and time of your visit, and identifiers stored in cookies. Some of this information is collected only after you give consent, as described in Section 4.

Information from other sources. Shopify (our platform), payment and installment providers, shipping carriers, fraud-prevention services, review platforms, social networks when you interact with our content, and advertising partners that help us measure campaigns.

2. How we use personal information

• Providing and improving the Services: processing orders, payments and returns; making and shipping jewelry (including engraving); providing customer support; operating accounts; preventing fraud; analyzing site performance; developing new designs.
• Marketing and advertising: sending emails and, where you consent, text messages about products and offers; showing you advertising for our products on other websites, apps and social networks; measuring advertising performance. You can opt out as described in Sections 4 and 7.
• Communicating with you: order confirmations, shipping updates, warranty and repair communications, responses to your requests.
• Legal and safety: complying with law, enforcing our Terms, protecting our rights and the safety of our customers and business.

3. How we disclose personal information

We disclose personal information to the following categories of recipients:

• Service providers acting on our instructions: Shopify (ecommerce platform, payments and checkout), payment and installment providers (Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay), shipping and fulfilment carriers (USPS, FedEx, DHL) and order-tracking and returns tools (ParcelPanel), customer support software (Gorgias), email and text messaging (Klaviyo), reviews (Judge.me), website analytics and tag management (Google Analytics and Google Tag Manager), site optimization and revenue tools (Convert), affiliate tracking (UpPromote), site optimization and personalization tools, fraud prevention, accounting, and professional advisers.
• Advertising partners that may use Tracking Technologies on the Services to help us deliver and measure advertising, including Meta (Facebook and Instagram), Google (Google Ads), TikTok, Snap, Pinterest and Shopify Audiences. Disclosures to these partners for cross-context behavioral advertising may be considered a "sale" or "sharing" of personal information under California law and "targeted advertising" under other state laws. You can opt out as described in Section 4.
• Business transfers: a buyer or successor in a merger, acquisition, financing or sale of assets.
• Legal: courts, regulators, law enforcement and others when required by law or to protect rights and safety.
• With your direction: for example when you ask us to send a gift or share a review publicly.

In the preceding 12 months we disclosed the following categories of personal information for a business purpose to service providers: identifiers, customer records (contact and order information), commercial information, internet or network activity, approximate geolocation, and inferences. In the preceding 12 months we "sold" or "shared" (as defined by California law) identifiers, internet or network activity and commercial information with advertising partners for the purpose of advertising our products. We do not knowingly sell or share the personal information of consumers under 16 years of age, and we do not use or disclose sensitive personal information for purposes that require a right to limit under California law.

4. Cookies, pixels and your choices

What we use. Strictly necessary Tracking Technologies make the site work (cart, checkout, security, fraud prevention, remembering your region and consent choices). Analytics Tracking Technologies (such as Google Analytics and Shopify analytics) help us understand how the site is used. Marketing Tracking Technologies (such as the Meta pixel, Google Ads, TikTok, Snap, Pinterest and Klaviyo) let us show you relevant advertising and measure it. For details about cookies set by Shopify, see Shopify's cookie policy.

Consent banner. If you visit from California or another region where we ask for consent, analytics and marketing Tracking Technologies are not set until you accept them in our privacy banner. You can change your choice at any time through the Your Privacy Choices page.

Do Not Sell or Share / Targeted advertising opt-out. To opt out of the sale or sharing of your personal information and of targeted advertising, visit Your Privacy Choices and select "Do not sell or share my personal information", or email help@aquamarise.com with the subject "Privacy opt-out". Opting out applies to the browser and device you use; if you clear cookies or use another device, make the choice again, or log in to your account so we can apply it to your profile.

Global Privacy Control. We honor the Global Privacy Control (GPC) browser signal as a valid request to opt out of the sale and sharing of personal information and of targeted advertising for the browser that sends it. Learn more at globalprivacycontrol.org. Our site does not respond to other "Do Not Track" signals.

Browser controls and partner opt-outs. You can also block or delete cookies in your browser settings, and opt out of interest-based advertising at optout.aboutads.info, optout.networkadvertising.org, and privacy.shopify.com (Shopify Audiences).

5. Marketing emails and text messages

You can unsubscribe from marketing emails using the link in any email. You can stop text messages by replying STOP to any message. We will still send transactional messages about your orders and account. Text messaging is governed by Section 10 of our Terms of Service.

6. Notice of financial incentive (California)

We offer a welcome discount (currently 10% off a first order, or a gift of equivalent value) to visitors who join our email or text list, and we may offer other promotions or loyalty benefits that involve providing personal information such as an email address, phone number or birthday. These are "financial incentives" under California law. The personal information involved is your email address, phone number and, where asked, name and birthday, and we use it to send marketing communications and to recognize you. We estimate that the value of your personal information to us is reasonably related to the value of the incentive offered, based on the revenue we expect from marketing communications to subscribers less the cost of the incentive and of delivering those communications. You may join by entering your details and confirming your consent, and you may withdraw at any time by unsubscribing or by emailing us; withdrawing does not affect discounts already applied to completed orders. We will not discriminate against you for exercising your privacy rights.

7. Your privacy rights

Depending on where you live (including California, Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, the European Economic Area, the United Kingdom and Canada), you may have the right to:

• Know / access the personal information we have collected about you, including the categories of sources, purposes and recipients, and receive a portable copy;
• Delete personal information we hold about you, subject to legal exceptions (for example completing an order or keeping records required by law);
• Correct inaccurate personal information;
• Opt out of the sale or sharing of personal information, targeted advertising, and profiling in furtherance of decisions with legal or similarly significant effects (we do not engage in such profiling);
• Limit the use of sensitive personal information (we do not use it for purposes that trigger this right);
• Appeal a decision we make about your request, and be free from discrimination for exercising your rights.

How to exercise your rights. Visit Your Privacy Choices, email help@aquamarise.com with the subject "Privacy request", or call +1 (850) 502-0747. To protect your information we verify requests by matching the details you provide with our records (for example the email and name on your orders), and we may ask for more information if needed. You may designate an authorized agent to make a request for you; we will ask the agent for proof of authorization and may ask you to confirm. We respond within 45 days (extendable by a further 45 days where permitted) and within one month in the EEA and UK. If we deny a request you may appeal by replying to our decision; California residents may also contact the California Privacy Protection Agency or Attorney General, and EEA/UK residents may contact their data protection authority.

California "Shine the Light". California residents may request, once a year and free of charge, information about personal information (if any) we disclosed to third parties for their own direct marketing purposes in the preceding calendar year. Email us with the subject "Shine the Light".

8. How long we keep information

We keep personal information for as long as needed for the purposes above: order and warranty records for the life of the warranty and as required by tax and accounting law (generally seven years), account information while your account is active, marketing data until you unsubscribe or after a period of inactivity, support communications for up to three years, and analytics and advertising data for the periods set by the relevant tools (typically 2 to 26 months). We then delete, aggregate or de-identify it.

9. Security

We use administrative, technical and physical safeguards appropriate to the sensitivity of the information, including encryption in transit, PCI-compliant payment processing through Shopify and our payment providers, and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Children

The Services are not directed to children under 13 and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us and we will delete it.

11. International transfers

We are based in the United States and process information here and in countries where our service providers operate. If you are outside the United States, your information will be transferred to and processed in the United States, which may not provide the same level of protection as your home country. For transfers from the EEA and UK we rely on standard contractual clauses or other approved mechanisms through our service providers, including Shopify.

12. Third-party links and social media

The Services link to third-party sites and social networks (Instagram, Facebook, TikTok, Pinterest, YouTube, Etsy). Their privacy policies govern information you provide to them. If you interact with our content on those platforms, the platform may share information with us according to its settings and your choices.

13. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date and, for material changes, notify you by email or a notice on the Services where required by law.

14. Contact us

Aquamarise LLC d/b/a Aquamarise® · 305 Government Avenue, Niceville, FL 32578, United States · help@aquamarise.com · +1 (850) 502-0747