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Deep purple water rippling in soft light, Aquamarise page banner
Deep purple water rippling in soft light, Aquamarise page banner

Our Mission

We make nature-inspired fine jewelry the way we would want it made for us: honest materials, fair prices, and nothing hidden between the sketch and your hand.

We would rather tell you what a stone is than what you wish it were.

Loose purple pear, marquise and oval gemstones with a round pink stone on a white surface, Aquamarise Ethical Sourcing page mobile banner

Mission statement

What we’re here to do

Aquamarise® exists to make jewelry for the stories people actually live: the proposal on a hiking trail, the two rings that don’t match but belong together, the birthstone bought for no occasion at all.

We do that by designing every piece ourselves, making it by hand in small numbers, and being plain about what it’s made of and what it costs. We’re not the biggest jeweler you’ll find. We’re a small studio with a real address, and we’d like to earn your trust the slow way: by showing our work.

How we measure it

Not by a foundation or a sustainability report we can’t yet back up, but by four things we can show you today: what our materials are, where they come from, how little we waste, and how we treat the people around the work. Each has its own page, with the specifics and the limits.

2016
Founded in Niceville, FL
200,000+
Rings made and shipped
38,000+
Reviews across our store and Etsy
3–6 weeks
Made to order, stated up front

Where the mission lives

Four commitments, each on its own page with the specifics and the parts we haven’t done yet, the story of the studio behind them, and the reviews that say whether we keep our word.

Aquamarise jeweler making the ring. Person holding a rose gold ring with intricate design, using a small tool.

Plain language

What we promise

Large jewelers publish mission reports. We’re a studio, so here is the version that fits on one screen and that you can hold us to.

  • To describe every stone accurately on its product page, including whether it is natural or lab-grown and any treatment it has had.
  • To cast solid gold and platinum only after you order it, so nothing is made that nobody wanted.
  • To answer help@aquamarise.com within one business day, with a person.
  • To honor the warranty and the free first size exchange without an argument.
  • To state lead times on the listing, before you pay, not in the fine print.
Sterling silver purple gemstone crown engagement ring stacked on a band with crushed purple stone inlay on lilac satin, Aquamarise bridal set collection banner

Just as plainly

What we won’t claim

A list like this is more useful to you than a badge. We’ll move an item off it when it stops being true, with a date.

  1. That we’re carbon-neutral. We haven’t measured our footprint yet, and we won’t buy a badge before we have.
  2. That every gram of our metal is recycled. We ask our refiners for recycled metal first; some chains, posts and findings aren’t.
  3. That a gemstone is “conflict-free” without a paper trail. When we can’t trace a stone’s origin, we say so.
  4. That we have a foundation or a giving program. We’re a studio. If that ever changes, it will be written on the Compassion page.

Over 2 Million Followers

Follow and tag @aquamarisejewelry to share your rings with us.

I’d rather sell fewer rings and be able to explain every one of them. That’s the whole mission, really.

– Elizabeth McDowell, Founder and Designer

What people ask before they trust us

Loose purple pear, marquise and oval gemstones with a round pink stone on a white surface, Aquamarise Ethical Sourcing page mobile banner
Loose purple pear, marquise and oval gemstones with a round pink stone on a white surface, Aquamarise Ethical Sourcing page mobile banner

Now the rings

See what the mission looks like on a hand

Ready to ship in sterling silver, made to order in gold and platinum, or designed from scratch with you.

More about Aquamarise®

From the journal

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What Makes Jewelry Ethical? Materials & Sourcing Explained

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Recycled Gold Jewelry: How It's Made and Whether It's Greener

Recycled gold is chemically identical to newly mined gold — same karat, same durability, no compromise. Here's how it's refined and alloyed, what a 14K recycled stamp really certifies, and...

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Diamond Transparency: How to Verify Origin and Grading

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How Long Does Custom Jewelry Take? A Step-by-Step Timeline for Custom Engagement Rings

How Long Does Custom Jewelry Take? A Step-by-Step Timeline for Custom Engagement Rings

How long does custom jewelry take? A realistic step-by-step timeline from design to delivery, what affects the timeline, whether it can be rushed, and how to plan.

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